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At the 2024 Consumer Electronics Show (CES), Mercedes-Benz will unveil future technological features that will significantly impact the everyday usability of their MBUX Virtual Assistant through artificial intelligence. 

CES Firsts

CES is an electronics trade show that has been held annually since 1967, with its main focus being the technology of tomorrow today. With such visionary products launched at CES, like the first ever VCR from Philips, and later the CD player from Philips and Sony, the first Nintendo Entertainment System (NES), Tetris, John Madden Football...

Mercedes-Benz of Plano proudly introduces the "Holidays with Love" global campaign, an enchanting celebration of the profound connections that define the holiday season. In this festive campaign, we showcase Mercedes' innovative and tech-forward vehicles, symbolizing the safety, design, and beauty that bring people together. Through a heartwarming ad campaign created by Team X, we highlight the joy of friends, families, and partners coming together within their homes and communities, amplifying the role our vehicles play in fostering important connections during...