At the 2024 Consumer Electronics Show (CES), Mercedes-Benz will unveil future technological features that will significantly impact the everyday usability of their MBUX Virtual Assistant through artificial intelligence.
CES Firsts
CES is an electronics trade show that has been held annually since 1967, with its main focus being the technology of tomorrow today. With such visionary products launched at CES, like the first ever VCR from Philips, and later the CD player from Philips and Sony, the first Nintendo Entertainment System (NES), Tetris, John Madden Football (now simply called Madden), and countless other modern electronics products, like plasma TVs, the Xbox 360, and the second generation Mercedes-Benz CLA in 2019.
Latest 3D Game Graphics In Your Mercedes
With the latest in game-engine graphics from Unity, Mercedes-Benz is bringing the “Hey Mercedes” voice assistant into a new world for customers. A high-resolution visual experience will accompany the driver’s voice commands and combine the MBUX's intelligence with the 3D graphics and expressions of the future displayed on the screens inside the car.
A Word From Our CEO
"Mercedes-Benz is reinventing the digital passenger experience by leveraging AI to offer human-like interaction with the intelligent MBUX Virtual Assistant. It includes empathetic characteristics that sync with your driving style and mood. Paired with our in-house MB.OS architecture, this approach will define the future of digital luxury," said Ola Källenius, CEO of Mercedes-Benz.
Unity Technologies
Unity is a real-time development platform by Unity Technologies that allows 2D, 2.5D, and 3D creations on the framework of their technology. It is a foundation from which technology has to build. They have been creating gaming engines since 2005.
Mercedes’ Future At CES
With the future of electric and hybrid automobiles integrating AI and advanced driver-assistance technologies, the Consumer Electronics Show has become the perfect place for Mercedes-Benz to show off the brand's future.
Constantly Innovating
Mercedes-Benz is constantly updating and adding new features to its revolutionary MBUX Virtual Assistant, changing how owners interact with their vehicles. It can get up-to-the-second updates and even allow you to ask your Mercedes vehicle what’s happening at home with the latest Smart Home functionality.
A Word From Our CTO
"Through advances in artificial intelligence, tomorrow's Mercedes-Benz will know its driver like never before. It will enhance and complement our customers' lives – in their cars and in other areas too. We have already made strong progress on this journey. The latest proof points on show at CES provide an exciting glimpse of what lies ahead,” said Markus Schäfer, Member of the Board of Management at Mercedes-Benz Group AG, Chief Technology Officer.
At Mercedes-Benz of Plano, we take great pride in offering the best service to our customers. With hundreds of new and pre-owned vehicles to choose from, our incredible sales team and finance department will work to get you the best price possible. Our fantastic service department will work tirelessly to ensure your vehicle stays in the absolute best condition possible.
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