When you think of Mercedes-Benz, you think of luxury and its unique approach to it. It is also a symbol of your own personal style and how you see the world.
For years, you had the opportunity to design your Mercedes-Benz your way. Now, you can take your personal taste to another level with a new personalization program Mercedes-Benz calls MANUFAKTUR.
You can now add your own personal flair to your G-Class, CLS, S-Class, Mercedes-Maybach S-Class, AMG GT 4-Door Coupe, and the upcoming AMG SL Roadster.
How MANUFAKTUR works is to provide you the opportunity to add additional exclusivity and luxury to the above listed vehicles. This is done through select materials which are predominantly processed by hand, exclusive paint finishes and high-quality embellishments in the interior. These elements offer a wide range of options for an individual appearance, while combining luxurious craftsmanship, the highest quality materials and fascinating design.
For example, you can create excellence of the craftsmanship by choosing the embroidery, the leatherwork and the carefully applied trim elements in your vehicle. This attention to detail is particularly highlighted in the Mercedes-Benz S-Class and the Mercedes-Maybach S-Class, through the chrome lettering MANUFAKTUR badge on the center console, and as a discreet embroidery on the rear window shelf. These are just a few elements that can add more to your chosen Mercedes-Benz vehicle.
When it comes to your vehicle’s exterior color, the MANUFAKTUR range offers an exclusive selection of signature paint finishes - both silky matte and high-gloss metallic, or rich non-metallic colors. Some of these colors are reminiscent of Mercedes-Benz history and classic cars. MANUFAKTUR Graphite Grey was part of the color range until the early 1960s, and adorned the legendary 300 SL "Gullwing" as a special color. MANUFAKTUR Graphite Metallic and MANUFAKTUR Olive Metallic were among the exclusive exterior options in the 1980s, while MANUFAKTUR China Blue was a popular choice for the E-Class (W123) and the S-Class (W126) in the 1990s.
The MANUFAKTUR label will be extended to other model series in the coming years. In the future, selected sub-brands such as AMG, Maybach and EQ will also be available with MANUFAKTUR paint finishes and equipment packages. With the introduction of the MANUFAKTUR label, the previous individualization portfolio and label "designo" will be replaced.
When you are ready to make your Mercedes-Benz a personal statement of your own style, contact us at Mercedes-Benz of Plano to start designing your own MANUFAKTUR vehicle today!
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